This Privacy Policy explains how Definearts ("we", "us", or "our"), the operator of definearts.co.uk, collects, uses, stores, and protects personal data when you visit or interact with our website. As the data controller for definearts.co.uk, we are committed to handling your information responsibly and in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully before using our site.
Information We Collect
Information You Provide
- Contact form submissions: Your name, email address, and any message content you submit via our contact or enquiry forms.
- Newsletter sign-ups: Your email address if you voluntarily subscribe to updates or promotional content from definearts.co.uk.
- Feedback and comments: Any feedback, ratings, or comments you choose to submit directly to us.
Information Collected Automatically
- IP address and device information: Your IP address, browser type, operating system, and device identifiers collected when you access definearts.co.uk.
- Usage and navigation data: Pages visited, time spent on each page, referral URLs, and click-through activity across our site.
- Cookie data: Information stored via cookies and similar tracking technologies as described in the section below.
- Affiliate click data: Records of clicks on affiliate links to third-party casino operators for attribution and reporting purposes.
Cookies We Use
Definearts.co.uk uses cookies to ensure the proper functioning of the site, understand how visitors engage with our content, and support our affiliate partnerships. By continuing to browse definearts.co.uk, you consent to the use of non-essential cookies in accordance with this policy. You may withdraw consent at any time via your browser settings.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security features, and session management on definearts.co.uk. | Session / Up to 1 year |
| Analytics | Collects anonymised data on user behaviour and traffic patterns to help us improve site performance (e.g. Google Analytics). | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on affiliate links to casino operators, enabling accurate attribution and commission reporting for our partners. | Up to 30 days |
| Preferences | Remembers your site preferences, such as language or cookie consent choices, to improve your browsing experience. | Up to 1 year |
| Third-Party Advertising | Used by advertising partners to deliver relevant promotional content based on your browsing interests. | Up to 90 days |
How We Use Your Data
- To operate, maintain, and improve definearts.co.uk and the quality of our casino review content.
- To respond to enquiries, feedback, or support requests submitted through the site.
- To send newsletters or updates to subscribers who have given explicit consent.
- To analyse site traffic and user behaviour in order to optimise user experience.
- To track affiliate link performance and fulfil our obligations to affiliate partners.
- To comply with applicable legal obligations under UK law and data protection legislation.
- To detect and prevent fraudulent activity, security threats, or misuse of our services.
Legal Bases for Processing
Definearts.co.uk processes personal data under the following legal bases as established by the UK GDPR and, where applicable, the EU GDPR. We rely on your consent for non-essential cookies, newsletter communications, and marketing activities — consent may be withdrawn at any time without affecting the lawfulness of prior processing. We rely on legitimate interests for site analytics, security monitoring, and affiliate performance tracking, having determined that these interests are not overridden by your fundamental rights and freedoms. Where required by law, we process data to fulfil a legal obligation.
Third Parties & Affiliate Links
Definearts.co.uk publishes reviews of and links to third-party online casino operators, some of which operate outside the UK Gambling Commission's licensing framework. When you click an affiliate link, you will be directed to an external website governed by that operator's own privacy policy and terms of service — we are not responsible for their data practices. We use third-party analytics providers, including Google Analytics, which may process anonymised usage data on our behalf under appropriate data processing agreements. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of Access: You may request a copy of the personal data we hold about you at definearts.co.uk.
- Right to Rectification: You may ask us to correct inaccurate or incomplete personal data without undue delay.
- Right to Erasure: You may request the deletion of your personal data where there is no compelling reason for us to continue processing it.
- Right to Data Portability: Where processing is based on consent or contract, you may request your data in a structured, commonly used format.
- Right to Object: You may object to processing based on legitimate interests, including profiling, at any time.
- Right to Withdraw Consent: Where we rely on consent, you may withdraw it at any time by contacting us or adjusting your cookie preferences.
- Right to Lodge a Complaint: You have the right to raise a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been infringed.
Data Security & Retention
Definearts.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include secure server infrastructure and restricted access controls. We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable legal obligations. Contact form and newsletter data is retained for no longer than 24 months from the date of last interaction, after which it is securely deleted. Anonymised analytics data may be retained for longer periods for statistical purposes.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way definearts.co.uk handles your personal data, please contact the Definearts team directly. You can reach us by email at [email protected] or by writing to us at the address listed on our contact page. We aim to respond to all legitimate privacy enquiries within 30 days of receipt. This Privacy Policy was last reviewed and updated in 2026.