At definearts.co.uk, we are completely upfront about how this website works financially. Some of the links on our pages are affiliate links, meaning we may earn a commission if you click through and sign up or deposit at a casino we have reviewed. This commission comes entirely from the operator — it never adds any extra cost to you whatsoever. We believe you deserve to know this before reading anything on our site, so we are telling you right here at the top.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells an online casino you arrived via definearts.co.uk. When you click one of these links and go on to create an account or make a deposit, the casino may pay us a referral fee. This is a standard, widely used commercial arrangement across the entire online publishing industry — from travel comparison sites to technology review blogs. The link itself looks and behaves exactly like any ordinary link; the only difference is an invisible tracking code attached to it.
Not every link on definearts.co.uk is an affiliate link. We sometimes reference regulators, responsible gambling organisations, and external information sources purely for your benefit, with no commercial arrangement in place.
How We Earn
The table below breaks down the common actions that may trigger a commission and makes crystal clear that the cost to you is always zero.
| Action | Who Pays the Commission | Cost to You |
|---|---|---|
| You click a review link on definearts.co.uk | Nobody — clicking alone earns nothing | None / £0 |
| You register a new player account at a casino | The casino operator | None / £0 |
| You make a qualifying deposit and play | The casino operator (revenue share or CPA) | None / £0 |
| You claim a welcome bonus via our link | The casino operator | None / £0 |
How This Affects Our Reviews
The short answer is: it does not compromise them. Rankings, scores, and editorial opinions on definearts.co.uk are never for sale. No casino can pay to improve its rating, appear higher in a list, or receive a more favourable write-up. We apply the same assessment criteria to every operator we cover, regardless of whether an affiliate agreement exists or what the commission rate might be.
We will always flag significant drawbacks — slow withdrawals, weak bonus terms, limited customer support — even when doing so reflects poorly on a commercial partner. Our long-term credibility with readers matters far more to us than any individual affiliate deal.
Our Review Methodology
Every casino covered on definearts.co.uk is assessed against a consistent set of criteria before we publish any recommendation:
- Licensing and safety — operator licence status and player protection measures
- Bonus terms and value — wagering requirements, caps, and overall fairness
- Game library — variety, software providers, and RTP transparency
- Payment methods and withdrawal speed — available options, processing times, and any fees
- Customer support — availability, response quality, and contact channels
- Responsible gambling tools — deposit limits, self-exclusion options, and support links
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 CFR Part 255) and broader international transparency standards, definearts.co.uk clearly discloses all material connections between this site and the operators it reviews. Any relationship that could reasonably influence our content — including affiliate commissions, sponsored placements, or free account access provided for testing — will be disclosed to readers. This page constitutes our site-wide disclosure statement, updated for 2026.
Your Choice
You are never obligated to use our affiliate links. Every casino we review can be found by searching directly in your browser. If you prefer to visit an operator independently rather than through definearts.co.uk, we fully respect that decision. Our goal is to give you the information you need to make your own informed choice — however you ultimately choose to get there.
Questions
If you have any questions about our affiliate relationships, how a specific review was conducted, or anything else on this page, please get in touch with us directly at definearts.co.uk. We are happy to explain our process in more detail and will always respond honestly.